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Saturday
03Oct2009

Leo Laporte speaks at Online News Association

via TheNextWeb:

…Leo discusses how advertisers are no longer willing to pay a fortune to reach a mass audience, but rather need to focus on a small, highly targeted audience.

Laporte said he now has costs of $350,000 a year with seven employees. However, he has revenue of $1.5 million, and that revenue is doubling annually.

Online News Association

Live-blogging notes on the talk by Suzanne Yada