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Scobleizer: Technology, innovation, and geek enthusiasm » Blog Archive Robert and Rocky ride again at Rackspace «

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Add all these things up and they got me excited about doing something new. That new thing is called Building 43. Why “Building 43?” Well, if you visit Google’s campus, you’ll see that the building that houses their “master plan” is Building 43 (several of its founders sit in building 43 there too). Microsoft has a building 43, too, which is where many of the developers on Windows and other things sit. I always thought that was funny that both companies had a building 43. When I asked friendfeed and Twitter for interesting building 43 stories,   I learned that Google’s numbering system predates it back to when SGI had its headquarters there.

TechCrunch was first to break the story as usual:  Scoble’s New Thing: Building 43. Robert is discussing this right this second on Gillmor Gang broadcast live on TWiT Live.

Here is one of Steve Jurvetson’s photos of the Google Master Plan referred to in Robert’s post. Google’s Master Plan - photo credit: Steve Jurvetson