Entries in media (2)

Sunday
04Oct2009

Leo Laporte interviewed by Andrew Warner of Mixergy 

via Mixergy: How TWiT Is Bootstrapping A “CNN For Geeks” 

 

“With 150,000-190,000 people downloading each episode of his show “This Week in Tech”, he already has a bigger audience online then he did when he worked for Tech TV. Plus, unlike the work he does on mainstream media, Leo owns everything he puts out on his online network, TWiT.”

Saturday
03Oct2009

Leo Laporte speaks at Online News Association

via TheNextWeb:

…Leo discusses how advertisers are no longer willing to pay a fortune to reach a mass audience, but rather need to focus on a small, highly targeted audience.

Laporte said he now has costs of $350,000 a year with seven employees. However, he has revenue of $1.5 million, and that revenue is doubling annually.

Online News Association

Live-blogging notes on the talk by Suzanne Yada